Atlanta Super Bowl Host Committee tap Jermaine Dupri to produce “Super Bowl LIVE”

With Super Bowl LIII just 100 days away, the Atlanta Super Bowl Host Committee announced Super Bowl LIVE details including Verizon as its presenting sponsor and Atlanta-based, GRAMMY Award-Winning Producer Jermaine Dupri as the event’s music producer.

“Super Bowl LIVE presented by Verizon is an opportunity to celebrate and embrace Atlanta’s vibrant culture and renowned music scene,” said Brett Daniels, chief operating officer of the Atlanta Super Bowl Host Committee. “We are thrilled to have the legendary Jermaine Dupri as our music producer for the free event in Centennial Olympic Park. His involvement will curate a special week of musical acts creating lasting memories for Atlanta residents and visiting fans during the days leading up to Super Bowl LIII.”

Jermaine Dupri is currently celebrating his record label, So So Def Records’ 25th anniversary. His involvement in Super Bowl LIVE presented by Verizon will include securing talent and producing the evening concerts across various genres.

“Since I’ve entered the music scene, I’ve always had concerns with how people view the city of Atlanta, both musically and overall. It’s an incredible place to be, and I am always thinking of ways to make that view better. I feel it’s my duty as the Unauthorized Mayor to help Super Bowl LIVE create the best Welcome to Atlanta experience for the fans ever!!” said Jermaine Dupri.

Centennial Olympic Park in downtown Atlanta will be the site of the free, large-scale fan festival leading up to Super Bowl LIII on Sunday, February 3, 2019. Super Bowl LIVE presented by Verizon will be open to the public the following days and times.

  • Saturday, January 26: 10 a.m. – 10 p.m.
  • Sunday, January 27: 12 p.m. – 7 p.m.
  • Monday, January 28: 4 p.m. – 8 p.m.
  • Tuesday, January 29: Closed
  • Wednesday, January 30: Closed
  • Thursday, January 31: 4 p.m. – 10 p.m.
  • Friday, February 1: 12 p.m. – 10 p.m.
  • Saturday, February 2: 10 a.m. – 10 p.m.

 

As presenting sponsor, Verizon will have a visible brand presence around Super Bowl LIVE’s Verizon stage and private VIP area. In addition, Verizon will have additional activation space for fan engagement showcasing Verizon UP, the company’s customer rewards program.

The Atlanta Super Bowl Host Committee has partnered with On Location Experiences and their production company, KREATE, a nationally-recognized experiential agency known for bringing brands to life, to develop the concept and production for Super Bowl LIVE presented by Verizon.

“Super Bowl Sunday is focused around the experience of the game, but Super Bowl LIVE is about bringing the entertainment experience of Super Bowl weekend to the whole city of Atlanta,” said Sean Connolly, CEO of Kreate and EVP Production & Design, On Location Experiences. “This year, with Atlanta as the home of entertainment in the South, we are expecting an outstanding festival with some incredible talent. We are thrilled to be working alongside the Super Bowl Host Committee again this year to produce this truly unique event.”

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