D.C. United today announced a multi-year front-of-kit partnership with Guidehouse, a DMV-based global provider of consulting services to public sector and commercial markets, with broad capabilities in risk management, technology, and risk consulting. The Guidehouse logo will be found prominently on the front of D.C. United’s home and away kits beginning with the 2024 Major League Soccer season, as well as the kits for the D.C. United Academy and professional eMLS team. Notably, this front-of-kit partnership becomes the first of its kind in Major League Soccer between a club and a global consultancy.
In addition to Guidehouse being featured on the front of D.C. United’s home and away kits, as well as training tops, Guidehouse will receive naming rights to the East Sideline Suite Level at Audi Field. The partnership also extends to D.C. United’s youth soccer efforts, where Guidehouse will play a leading role in advancing the club’s camps and clinics programming.
D.C. United engaged Playfly Premier Partnerships as a consultant to assist in the club-led efforts to identify the search for a new front-of-shirt partner.
Find more photos of the Icon Kit here
D.C. United President of Business Operations, Danita Johnson and Guidehouse CEO Scott McIntrye discussed the partnership and the planned impact it is set to deliver to the club and the broader community with internal club media. Watch the full interview on D.C. United’s YouTube channel here.
The club unveiled its new 2024 Major League Soccer home kit this season with the Guidehouse logo printed across the front of the shirt. The club’s new home kit and cherry blossom-inspired away kit are available for purchase at the D.C. United Club Shop located at Audi Field and on www.mlsstore.com/dcunited.