The National Basketball Association (NBA) today announced that NBA Crossover, a cultural exhibition displaying the convergence of the NBA and popular culture, will return to Paris for the third time. The free exhibition will take place at Espace Leon Coeur Marais, 7 Rue Portefoin 75003, from April 26-28 and will feature appearances by Atlanta Hawks forward John Collins.

NBA Crossover will once again immerse fans into the world of the NBA through interactive exhibits, escorting the visitor through a cultural journey focusing on how music, fashion, art, and entertainment have shaped and influenced the NBA, its teams and players.

Atlanta Hawks forward John Collins will headline the event and be onsite throughout the weekend participating in various activities and competitions, signing autographs and interacting with fans.  In his second season, Collins, who was named to the NBA All-Rookie Second Team in 2018, leads the Hawks in points (19.2ppg) and rebounds (9.6rpg).

“I am very excited to be coming to Paris for NBA Crossover,” said Collins.  “I experienced the event first hand in London last year and was reminded of the important role basketball continues to play in popular culture, not just in the U.S., but across Europe and the world.   Paris is a wonderful city with truly passionate fans and I cannot wait to immerse myself in the French basketball culture.”

“Paris is a basketball cultural hub,” said NBA Senior Vice President and Managing Director, Europe and the Middle East, Ralph Rivera.  “As demonstrated by the enormous buzz created by the recent NBA Paris Game 2020 announcement, French fans have a huge appetite for the NBA in all its guises, and NBA Crossover is yet another way to connect with the game and be at the forefront of the conversation.”

beIN SPORTS will once again host a viewing area showing highlights and game action from the 2018-19 season.  Fans will also have the opportunity to win tickets to a special NBA Playoffs viewing party that will take place on Sunday evening at NBA Crossover. Registration will take place soon on

Other activations include the return of the Foot Locker barbershop where fans can get a haircut in an authentic barbershop setting.  New for this year’s event, fans can bring in their sneakers, leather goods or textiles and get their items customized on site.  Fans can also create a unique piece of art using SoundWave technology that transforms the sound waves from a bouncing basketball into a piece of artwork.

NBA Crossover will feature specific areas focusing on how music, fashion, art, and entertainment have influenced the sport of basketball, demonstrating how the NBA has become synonymous with popular culture.  Fans will have the unique opportunity to interact with the NBA through a series of activations including virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with local speakers and influencers.

NBA Crossover is open from 12-8pm on Friday, April 26 and Saturday, April 27; and from 12-6pm on Sunday, April 28.

The NBA last week announced that the Charlotte Hornets and the Milwaukee Bucks will play in the NBA’s first regular-season game in Paris on Friday, January 24, 2020, at the AccorHotels Arena. Tickets for The NBA Paris Game 2020 Presented by beIN SPORTS will go on sale at a later date.  Fans can register their interest in tickets and gain access to presale information and more by visiting

Fans in France can find more NBA information at, the NBA’s official website hosted on, from the NBA App (App Store Google Play), and on Facebook (NBA France) and Twitter (@NBAFrance).

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