Buckhead’s beloved clothing store will open on September 3, 2013


12th & Midtown is pleased to announce the addition of fashion boutique, Raw Denim, to the district this fall. The store will relocate from its current Buckhead location to a 1,861-square-foot space at 77 12th, 12th & Midtown’s newest 23-story mixed use tower consisting of 330 luxury apartment homes atop 20,000 square feet of retail and restaurant space. Raw Denim will be situated adjacent to 77 12th’s residential lobby facing 12th Street and join restaurants Taco Diner, Burger-Fi, Fig Jam and Tabla, also opening this fall.

“Raw Denim offers a one-of-a-kind boutique shopping experience.  Featuring a vast array of exciting labels, Raw Denim is a perfect fit for Midtown’s hip and dynamic customer base.   We continue to embrace the idea of bringing unique, exciting shopping and dining destinations to Midtown. Atlanta-based Raw Denim, selected for its edgy approach to fashion, will bring some local flavor to our growing collection of experiences at 12th & Midtown,”  said Shirley Gouffon, senior vice president of retail leasing for 12th & Midtown and Selig Enterprises.

Raw Denim originally opened in Buckhead in 2010 and carries a fashionable mix of men’s and women’s clothing. Blending unique and edgy styles, affectionately called, “country rock,” by the store’s owner. The store carries designer denim, dresses, shirts and accessories from 7 Diamonds, 1921, Akiko, Bejeweled, Faith Connexion, Frye Boots, Hale Bob, L.A.M.B, MK2K, Old Gringo, Rock & Republic, Rich & Skinny, Robins Jean, Rock Revival, Sky, Salvage, Gypsy, Bertigo, Velvet, Young Fabulous & Broke, True Religion and more.

“We chose to move to 12th & Midtown because it is an up and coming area and I am confident with the plans the development team has for the area. We are a specialty boutique that is fun and edgy, just like the other offerings within the district. Raw Denim is a perfect fit for the area,” said Emily Lipman, Raw Denim owner.

So make sure to stop by Raw Denim in Midtown for champagne and shopping to celebrate their grand opening on Tuesday, September 3rd!


Spanning approximately four city blocks, 12th & Midtown is a more than 3-million-square-
foot master-planned mixed-use development featuring Class A office towers, a luxury hotel,
premium residences and flagship retail. With this development, the team of Daniel
Corporation and Selig Enterprises is the largest single contributor to Midtown’s 14-block
shopping and dining district, laying the foundation to transform Peachtree Street into an urban shopping corridor akin to Chicago’s much heralded Magnificent Mile. For more information, visit www.12thMidtown.com.

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