With only a few days until the highly anticipated Avalon opens in Alpharetta, Georgia, officials with North American Properties (NAP) recently announced opening dates for retailers. A ribbon cutting ceremony is scheduled at 9 a.m. on Oct. 30 to celebrate the grand opening of the $600 million mixed-use project. Avalon’s retail component is 98 percent leased with 90 percent of tenants opening at 10 a.m. following the ribbon cutting.


On opening day, guests can visit national retailers such as C. Wonder and J. Crew and local favorites like Fab’rik and Bantam + Biddy restaurant. In addition to the 54 opening on Oct. 30, new retailers and restaurants will open steadily throughout the remainder of this year and into early next.


“All the brands represented align with our vision to create a unique experiential retail environment,” said Mark Toro, managing partner at NAP. “In addition to having sought-after national retailers, we’re introducing new retail and restaurant concepts to the market such as Soft Surroundings, Boston Proper, Lou & Grey and Oak Steakhouse.”


“We’ve curated a collection of specialty retailers and chef-driven restaurants that can’t be found anywhere else in the Southeast,” said Ron Pfohl, partner and director of leasing at NAP. “We have top names from Calypso St. Barth and Vineyard Vines to Flywheel and that’s just the beginning. More exceptional retailers like Anthropologie and BCBG are scheduled to open in the coming months.”


Avalon’s festive four-day grand opening will feature local chef demonstrations, fall fashion shows and live entertainment, including a special performance by country star Kellie Pickler. More details and information can be found here.


Now Open

Whole Foods Market


Opening on Oct. 30

American Threads



Banana Republic

Bantam + Biddy


Bocado Burger Bar

C. Wonder

Calypso St. Barth


The Cosmetic Market

Cru Wine Bar

Destination Maternity


Everything But Water




Free People

Fuzziwig’s Candy Factory


Goldberg’s Deli


J. Crew

J. Jill

J. McLaughlin

Janie and Jack

Kendra Scott


Kona Grill



Lou & Grey

lululemon athletica

Mitchell Gold + Bob Williams

Oak Steakhouse


Paper Source


PNC Bank

Pottery Barn Kids

Regal Avalon Stadium 12 & RPX

Road Runner Sports


Soft Surroundings

Sunglass Hut

Ted’s Montana Grill

The El Felix

Tommy Bahama


Van Michael Salon

Vineyard Vines

West Elm


Opening Later This Fall

Antico Pizza Napoletana


Caffe Gio

Exhale mind body spa

Marlow’s Tavern


Opening Early 2015


Boston Proper

Crate and Barrel


Piedmont Nails


Phase I of Avalon includes 250 luxury rental homes, 101 single-family homes, 400,000 square feet of retail and restaurants and 108,000 square feet of loft office space. Phase II of Avalon calls for an additional 85,000 square feet of retail and restaurant space and is scheduled to open fall 2016.


For more information about the grand opening, please visit experienceavalon.com/grand-opening/. Follow the grand opening festivities on social media with #AvalonGO.


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