Atlanta United makes major partnership announcements

SunTrust Banks Inc. and Major League Soccer (MLS) club Atlanta United today announced a multi-year agreement naming SunTrust as the official bank of the club.

The agreement includes advertising, branding, promotions, signage and appearance opportunities, including the upcoming Atlanta United Academy tryouts. SunTrust has also partnered to be the official jersey sponsor of the Atlanta United Academy.

The Atlanta United Academy will focus on elite youth development and will begin competing in the U.S. Soccer Development Academy program in August 2016. Shared with the first team, the Academy will train and compete out of the club’s new state-of-the-art training ground located in Marietta, GA beginning in 2017.

The Atlanta United Academy will offer SunTrust a platform tied to the onUp movement for assisting in the financial education of the young attendees at an important developmental point in their lives, both physically and mentally.

AMB Sports & Entertainment (AMBSE) and The Coca-Cola Company also announced that the leading beverage provider has been named a founding partner of Mercedes-Benz Stadium. Through the partnership, Coca-Cola is the exclusive non-alcoholic beverage partner of the Atlanta Falcons,  Atlanta United and Mercedes-Benz Stadium, the highly-anticipated new home of both professional sports franchises.

Coca-Cola joins the roster of other top brands as founding partner of Mercedes-Benz Stadium, including Equifax, The Home Depot, NCR, Novelis, SunTrust (as stated above), IBM and American Family Insurance.

To launch the partnership in a unique way, Mercedes-Benz Stadium and Coca-Cola created a campaign video released today that puts Coca-Cola on top of Atlanta. The video features Cannon; Rich McKay, president and CEO of the Atlanta Falcons; Ann Rodriguez, vice president, business operations Atlanta United; Carlos Bocanegra, technical director, Atlanta United; Mike Gomes, senior vice president, fan experience; and Alan Rabb, vice president, finance Coca-Cola USA operations along with more than 200 stadium workers, including Westside Works graduate Ian Miller.

 

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