Refinery29 has announced it is taking its annual immersive festival of style, culture, and creativity, 29Rooms, on a five-city tour including its first international showing, in partnership with IMG. The 29Rooms: Expand Your Reality experience will bring the iconic immersive event to new audiences with tickets now on sale for the event’s return to Chicago, IL from July 18 – 28 and for the first time in Dallas, TX from August 9 – 18; Atlanta, GA from August 29 – September 8; Toronto, ON (Canada) from September 26 – October 6 and Washington D.C. from October 18 – 27.

The 2019 tour will complement 29Rooms’ hugely popular marquee events in New York and Los Angeles, which have welcomed more than 100,000 visitors from around the world since the event series first launched in 2015.

The Expand Your Reality experience will create new, bold and thought-provoking moments that bring Refinery29’s mission and multi-sensory spaces to life in collaboration with global artists, creators, visionaries, meaningful causes, and brands. Each room will put visitors at the center of the event with hands-on activities and several phone-free experiences, sparking engagement and igniting self-expression, storytelling, and dialogue.

29Rooms will also feature city-specific collaborations with local artists from Chicago, Dallas, Atlanta, Toronto, and Washington D.C. Additionally, some audience favorite rooms including Teenage Bedroom, a technicolor fur bedroom that transports you back to the 90s teenage years and Inner Beauty Ball, a dance party where guests are invited to express, celebrate and dance will be included in the experience.

“We can’t wait to invite new guests to experience our vibrant, immersive event in these five cities, all of which have their own unique style, culture, and creativity,” said Piera Gelardi, Refinery29 Executive Creative Director and Co-Founder.  “Our goal for 29Rooms is to create spaces that ignite wonder, spark conversation, and dare people to dream bigger, in collaboration with brilliant local, international artists and partners. Within our walls, guests will be encouraged to tap into their creativity and open themselves up to new ideas, connections, and unforeseen experiences.”

29Rooms is proud to be working with a dynamic line-up of partners for the 2019 U.S. Tour stops, including SheaMoisture, Transitions Optical, Bitten Dressing and Panera.

Tickets for each of the five cities are available now at starting at $30. There will also be a variety of opportunities leading up to the events to win free tickets through Refinery29’s platforms and partners. 


29ROOMS 2019 TOUR LOCATIONS & DATES:                

·         Chicago, Skylight Board of Trade:  July 18 – July 28

·         Dallas, Gilley’s Southside Ballroom:  August 9 – August 18

·         Atlanta, The Works:  August 29 – September 8

·         Toronto, Queen Elizabeth Building Exhibition Place:  September 26 – October 6

·         Washington D.C., D.C. Armory:  October 18 – October 27


TIMES:   10:30AM – 10:00PM. General admission ticket guarantees access for one 2.5-hour session



*Cover photo by Getty for Refinery29

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