Inspire Brands partners with the Atlanta Dream to become official jersey badge partner

The Atlanta Dream and Inspire Brands announced today that Inspire will become the first-ever official jersey badge partner of the WNBA team. Beginning with the 2020 season, Inspire’s brands will be featured on the upper-left shoulder of all editions of the Dream’s jerseys. Inspire is a multi-brand restaurant company whose portfolio includes more than 11,100 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s locations worldwide.

“For more than a decade, the Atlanta Dream has championed diversity and inclusion both on and off the basketball court. This partnership represents Inspire’s shared commitment to furthering those ideals in the Atlanta community and beyond,” said Paul Brown, Co-founder and Chief Executive Officer of Inspire.

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“An Atlanta-based company, Inspire’s iconic brands are fan favorites across the country and they also share our vision of advancing women, as well as promoting diversity and inclusion. We are honored to enter the 2020 season with their support and look forward to proudly featuring Inspire Brands on our jerseys,” said Chris Sienko, President & General Manager of the Atlanta Dream.

Fans will be able to catch a first glimpse of the new Inspire-branded jerseys when WNBA Draft 2020 presented by State Farm tips off virtually on Friday, April 17 at 7 p.m. ET on ESPN. The Atlanta Dream currently holds the No. 4 overall pick in the draft.

This season marks the organization’s 13th season in the WNBA. The team, which will play its home games at the Gateway Center Arena @ College Park, has qualified for the WNBA Playoffs in nine of its first 12 seasons.

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