The dawn of a new year brings change and much to celebrate at Anjuna HQ. To kick things off, Anjunachill (rebranded from Reflections) is now the third frontline label under the Anjuna umbrella, housing the group’s ambient, downtempo, and chillout catalog.
In celebration of its 25th anniversary and the launch of Anjunachill, the Anjuna label family is unveiling a brand refresh for 2025. With the design of its bespoke typeface, ‘Decima Sans,’ and the iconic ‘Anjuna A’ at its core, the refreshed identity honors Anjuna’s rich heritage while establishing a versatile design foundation for the label’s future growth.
Alongside longstanding flagship imprints Anjunabeats and Anjunadeep—two of the world’s most respected imprints in dance music—Anjunachill is keeping the brand’s signature ethos with emotive and melodic music at its core. While the Anjuna brand is historically synonymous with quality dancefloor-dominating club records, ranging from trance and progressive to deep house, Above & Beyond’s newest imprint, Anjunachill, lives in ambient, downtempo, and chillout worlds – genres with a rich, intertwined history with dance music and the Anjuna brand itself.
Over the past three years, the Reflections label has released over 250 recordings from 70+ artists, amassing over 150 million streams. The label has released critically acclaimed albums from Mark Barrott, Cephas Azariah, Yotto, and Croquet Club, receiving glowing coverage from Pitchfork, Resident Advisor, and BBC Radio 6 Music. With standout live showcases at Glastonbury and sold-out events at ADE, Reflections has established its reputation as a credible tastemaker in the chillout space. Now, Anjunachill proudly carries the torch, continuing to champion, discover, and nurture some of the finest talents in ambient, downtempo, and neo-classical music.
Artist priorities for 2025 include Cephas Azariah, Mark Barrott, and newcomers Planet of Souls. Planet of Souls is the exciting new downtempo alias of prolific producer Paul Rogers (NERD, Gorillaz, and Pete Tong) and close friend Tom Barlow, a sound design master. Anjunachill also welcomes new additions to the label, including Anjunadeep’s Luttrell, Steven Weston, BAILE, and Cornelius SA, Anjunabeats’ PROFF, and new faces in the form of South African neo-classical duo Ad Harmonium and British producer Toutounji.
Anjunachill’s first release arrived today through Above & Beyond’s new single, ‘Shall We Begin.’ Debuting as the intro for Above & Beyond’s guest mix on the 500th episode of the Anjunadeep Edition last summer, ’Shall We Begin’ is a moving downtempo electronic piece that takes listeners on a three-minute emotional journey. Echoing the sweeping soundscapes of their iconic ‘Flow State’ album, the track is poignant, reflective, sentimental, and captivating.
In October 2024, 15,000 fans got a sneak preview of ‘Shall We Begin’ as it served as the soundtrack to the mysterious ‘Anjuna 25’ teaser video played right before Above & Beyond’s headline set at Above & Beyond’s 600th Group Therapy Radio Show (ABGT600) in Mexico City. This aptly named tune not only kicks off the Anjunachill label but ushers in an exciting era for Above & Beyond, who are set to play at the Coachella Valley Music & Arts Festival in Indio, California, this April.