Hawks AF (And Friends), the Atlanta Hawks’ signature YouTube video series hosted by Atlanta native and multitalented comedian, actor, and entertainer D.C. Young Fly, is taking its popular show to Shay Shay Media. The digital media company founded by Shannon Sharpe, the renowned sports analyst and Pro Football Hall of Famer, will dramatically increase the distribution of Hawks AF, which features a who’s who of Atlanta’s top athletes, entertainers and music artists since launching last November.
The strategic partnership with Shay Shay Media will place Hawks AF alongside Shay Shay Media’s expansive network of some of the most-streamed, premium original content such as Club Shay Shay, Nightcap, The Bubba Dub Show, Humble Baddies, and Club 520 featuring former Hawks star Jeff Teague. The digital media community has more than 10 million followers and generated more than 10 billion YouTube impressions in 2024.
D.C. Young Fly joined Sharpe and legendary wide receiver Chad Ochocinco on Nightcap to announce the collaboration.
“As a Georgia native, I’ve seen firsthand how Atlanta has grown into a hub for sports, music and entertainment,” said Sharpe. “Credit to the Hawks for capturing that cultural dialogue with Hawks AF. We look forward to working with D.C. Young Fly and the Atlanta Hawks organization to bring their phenomenal content to an even wider audience.”
This season, Hawks AF has featured Atlanta native and rap star J.I.D., Hawks Legend and seven-time NBA all-star Joe Johnson, actress and entertainer Crystal Renee Haslett and singer/songwriter Mariah the Scientist. Episodes slated to be released include sit-downs with ‘the Human Highlight Reel’ Hall of Famer Dominique Wilkins, current Atlanta Hawks starters Dyson Daniels and Onyeka Okongwu, and award-winning film producer Will Packer.
Hawks AF was concepted and created by the Atlanta Hawks marketing and creative teams. All episodes have been shot and produced by Hawks Studios, the award-winning full-service in-house agency for the Atlanta Hawks family of brands.
“Shay Shay Media is the perfect partner to amplify Hawks AF. Club Shay Shay and Shannon Sharpe have authentically blended the worlds of sports, entertainment, and music with real storytelling. With D.C. as our host, we are doing something similar in Hawks AF but with a ‘True to Atlanta’ vibe,” said Atlanta Hawks & State Farm Arena Chief Marketing Officer Melissa Proctor.
The new episode of Hawks AF is live and can be viewed by clicking here