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Cox Media Group today launched X107.1 FM, Atlanta’s New Alternative radio station.  X107.1, described as an “Alt40” format is the city’s new alternative station featuring popular artists dominating today’s airwaves including Lorde, Fitz And The Tantrums, Imagine Dragons, Passion Pit, Avicii, The Black Keys, The Lumineers, Vampire Weekend and many more.

The new X107.1 kicked off its new format by playing, ‘Fever’ by the Black Keys, the first of an avalanche of 10,000 songs in a row, commercial free. In addition to the best new alternative songs and concerts, X107.1 offers a user-friendly app which allows alt music fans to listen to the radio station live on their phones at any time.

X107.1 FM was formerly South 107.1, a country music station based out of Rome, Ga. For more information on X107.1 FM – Atlanta’s New Alternative, visit Stay connected of Facebook at and on Twitter and Instagram at @x1071atlanta Download the app at

Looks like we have another option for music 🙂 We’ll take full advantage of the commercial-free 10,000 songs they’re going to play. I mean… that’s why you pay that little extra on Pandora and other music apps right? 😉



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