Nando’s PERi-PERi, the most popular hot sauce from England to Australia, is now widely available in Atlanta, throughout Georgia and in over 10,000 of the nation’s biggest retailers including Safeway, Kroger, Fresh Market, Walmart and Publix. And to celebrate, Nando’s is throwing a 10-day pop-up party on the BeltLine to introduce Atlanta to the most famous sauce you’ve never heard of.
From Thursday May 5 to Saturday May 14, Nando’s will transform the Atlanta Beltline Bicycle warehouse into a vibrant party space and will kick off festivities with a Braai, a traditional South African party involving friends, fire and delicious Nando’s food. In addition, Nando’s surprise-and-delight teams have been leaving artfully designed packages of PERi-PERi sauce—bearing postmarks from Nando’s home in southern Africa—on the doorknobs of 40,000 fortunate souls in Midtown, the Old Fourth Ward, Decatur and other Atlanta neighborhoods.
The Nando’s pop-up, at 151 Sampson Street on the Beltline, starts with an Instagram meetup on Thursday May 5. On Friday, Justin Anthony, master chef behind Atlanta’s Cape Dutch, 10 Degrees South and Biltong Bar, will man the grills at a killer Braai and help tell the story of Nando’s. Anthony grew up within walking distance of one of the very first Nando’s restaurants in his hometown of Johannesburg, and will share his love of PERi-PERi. “You can say I’m mildly obsessed. I grew up eating Nando’s pretty much every day,” he said.
Nando’s PERi-PERi sauce is packed with flavor because it is made with sun-ripened lemons, onion, a dash of garlic and blended with our special ingredient – the African Bird’s Eye Chilli pepper. PERi-PERi (Swahili for ‘pepper pepper’) is the heart and soul of Nando’s PERi-PERi and the secret ingredient behind our 1,200 restaurants worldwide. One bite, and you will be hooked.
The 10-day Nando’s PERi-PERi pop-up will feature:
– The first time that Nando’s succulent PERi-PERi chicken—marinated for 24 hours and flame-grilled to perfection—will be served in Atlanta
– Local delicacies including PERi-PERi infused Old 4th Distillery Vodka and popsicles from King of Pops
– Atlanta artists including DJ Santiago and muralist and illustrator Barry Lee
– Special Braais for local musicians, artists, foodies, fitness gurus and South African ex-pats
– Chicken and waffles brunches featuring PERi-PERi Bloody Marys
Nando’s is heating up Atlanta to celebrate the wide availability of PERi-PERi in Atlanta supermarkets. Atlanta also has a thriving community of South African ex-pats and a long tradition of loving chicken. Put it all together and we just know Atlantans will become Nando’s fans!
Back in 1987, friends Fernando Duarte and Robbie Brozin visited a humble Portuguese eatery in the heart of Rosettenville, South Africa, to try some mouth-watering PERi-PERi-marinated chicken. They loved their lunch so much they bought the restaurant. Three decades later, there are 1,200 Nando’s PERi-PERi restaurants spread across five continents—including more than 30 U.S. locations.
PERi-PERi is the hero in each of our restaurants, where millions of Nando’s fans feast on our PERi-PERi chicken, marinated for 24 hours and grilled over an open flame. But now you can take the flavor, fire and passion of PERi-PERi wherever you go.
Flavor and Fire in a Bottle
All of Nando’s PERi-PERi comes from southern Africa. No place on earth has more perfect soil and sunshine to grow the African Bird’s Eye Chilli. At the PERi-farm, we wait till these chillies are at their reddest, fiery best. Then we handpick them, dry them and crush them. We’ve just turned chillies into PERi-PERi.
Today, Nando’s PERi-PERi is the biggest ‘hot sauce’ from Britain to Australia to South Africa. Not that we’re a ‘hot sauce’. A hot sauce burns and nothing else. Nando’s range of PERi-PERi sauces combine flavor with varying degrees of heat that will satisfy everyone from the most timid PERi-PERi beginner to fiery heat seekers. With a range of flavors, you can choose your heat before you eat!
You might call us biased (we are), but we think PERi-PERi sauce is the best thing that could happen to chicken. First-timers can be timid at first. They splash a bit on a plate and dab their finger in. Soon they are cooking chicken every night just to eat Nando’s PERi-PERi sauce.
Made from fresh ingredients, our PERi-PERi sauces contain no artificial preservatives, no artificial colors, no artificial flavors and no added MSG. They’re also gluten-free, kosher and suitable for vegetarians.
Take it from us, we went to the pop-up on Thursday and it is absolutely worth all of the hype. A-L-L of it! For more information, please visit http://www.nandosperiperi.com/sauces, or follow us on Twitter at https://twitter.com/NandosUSA. #PERiPERiYourChicken. To buy online, please visit http://shop.nandosperiperi.com/
**At this time the pop-up events for this week have reached capacity. Sorry to disappoint folks!*** 5/11/16