The Fox Theatre today announced a seven-year agreement establishing Lexus as the exclusive presenting partner of the Marquee Club, a premium club slated to open the fall of 2017. The new agreement builds upon Lexus’ nearly ten years as the official automotive sponsor of the Fox Theatre. Under the deal, ‘Marquee Club presented by Lexus’ will include built-in branding initiatives throughout the club, including featured interior and exterior signage, exclusive event opportunities and branded collateral. Financial terms of the agreement were not disclosed.
“The Marquee Club will be the largest expansion of the Fox Theatre in nearly a century,” said Allan Vella, President and CEO of the Fox Theatre. “This is a thrilling time for the Fox and we are pleased that Lexus, our partner for nine years, has decided to join us on this journey. Lexus signifies sophistication, high design and quality of craftsmanship, and we could not have found a more perfect partner. Overall, the agreement makes us a stronger organization and allows us to remain competitive in the cultural landscape of Atlanta.”
“The new Marquee Club will provide exclusive, personalized service at another level, much like Lexus does for our customers,” said Jason Cropper, General Manager of Lexus Southern Area. “It’s a natural fit for the Lexus brand to be more engaged with patrons of the Fox and this fantastic new space.”
Upon its completion, the Marquee Club will encompass 10,000-square-feet of premium event space to include multi-level interior and climate controlled exterior environments. Guests will have the opportunity to enjoy enhanced food and beverage service within the club’s five stationary bars with passed and displayed hors d’oeuvres located throughout. Overlooking Atlanta’s famed Peachtree Street, the rooftop terrace will allow public access to the Fox Theatre’s roof for the first time in nearly 50 years.
Guests may enter the club before and after events, as well as during intermission. Additional amenities will include priority pre-sale ticketing notifications, private restrooms, dedicated lobby elevator, concierge guest services and self-parking access to an adjacent lot. At intermission, guests will have access to pre-ordered drinks, dessert and coffee offerings.
Annual access to the Marquee Club includes corporate memberships starting at $10,000 and non-corporate memberships starting at $2,500. Memberships for Broadway Across America subscribers vary by the number of shows in each season, and are listed at $600 for the 2017/2018 season. Limited non-member per-event admission will be comparable to event ticket prices and based on availability. For more information, please contact Fox Theatre’s Corporate Partnership, Premium Seating Office at (404) 881-2127 or visit FoxTheatre.org.