Project Pabst has teamed up with Rival Entertainment to present the second annual Project Pabst Atlanta on Saturday, October 7, 2017. The daylong event will feature three stages and performances from iconic punk rocker Iggy Pop, guitar rock gods Dinosaur Jr, Grammy-nominated Los Angeles-based soul collective The Internet, boundary-pushing performer Peaches and more. See full line-up below.

Launched in Portland in 2014, Project Pabst expanded to a four-city festival series last year. The 2017 series kicked off May 20 in Denver with additional block party-style shows on September 16 in Philadelphia and October 7 in Atlanta, GA. Project Pabst merged with Portland’s MusicfestNW last year for a sold-out, two-day event, which is set to return this year on August 26 and 27.

The Atlanta block party event will take place in East Atlanta Village and tickets will be available today, Wednesday, June 7 at 10 am ET for $45 in advance at If tickets still remain on the day-of-show, they will be available for $55 at the door. This event is strictly 21 and over.

Pabst’s National Brand Ambassador Matt Slessler notes, “We’re excited to return to Atlanta for a second year. Atlanta has always been a champion of PBR and we can’’t wait to bring our festival back to East Atlanta Village. This year, we’’re also excited to team up with the leading local promoter in the city, Rival Entertainment. No one knows the city better and supporting local businesses in Atlanta is important to us, returning the support the city has shown us.”

Project Pabst offers a unique festival experience, incorporating music, art, hands-on interactive elements, as well as food and beer at reasonable “non-festival” prices. Festival goers will be entertained with the old school video games in the PBRcade, the PBR Vandalism interactive graffiti art display, and Pabst Wax—an on-the-spot pressing of vinyl recordings that the fans create themselves. Additionally, a local artist from each city will be highlighted on a limited edition Project Pabst 16 oz. can.




Iggy Pop

Dinosaur Jr.

The Internet


Watch the Duck

The Coathangers

Ruby Velle and Soulphonics



Gentleman Jesse & His Men


The Difference Machine

The Powder Room

Illegal Drugs







A Drug Called Tradition


Lord Narf


For additional information and links to purchase tickets, please visit For more information about Pabst Blue Ribbon’’s involvement in the arts, please visit or

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