FIFA has unveiled exciting new programming details for FIFA House, a new destination experience set to take place in New York City from July 16 to 19, 2026, during the final days of the FIFA World Cup 2026™.
Located in the heart of Manhattan overlooking Bryant Park, FIFA House will serve as the epicentre of the FIFA World Cup 2026 final week, bringing together FIFA Legends, global brands, industry leaders, cultural influencers, and distinguished guests in a carefully curated environment where football, business, culture, and entertainment converge.
Designed to reflect the scale, prestige, and cultural significance of the FIFA World Cup 2026, FIFA House will offer world-class hospitality, inspiring conversations, live performances, and landmark celebrations at the defining moment of the tournament. Intentionally curated and limited in capacity, the invitation-only experience will provide a unique setting for networking, collaboration, and celebration as New York/New Jersey welcomes the world for the FIFA World Cup™ final on July 19, 2026.
Developed in collaboration with The iLUKA Collective, the award-winning global sports marketing agency responsible for the concept, production, and delivery of the experience, FIFA House will feature three floors of immersive programming and hospitality experiences, including:
- Opening and closing parties featuring headline music acts, celebrated DJs, and FIFA World Cup™ winners
- FIFA Unplugged, a live music series curated in collaboration with the Grammys, showcases emerging talent, global artists, and local DJ performances
- A full-service FIFA House Lounge with premium hospitality and open-bar experiences for guests, clients, and teams
- FIFA Legends meet-and-greet opportunities with some of the biggest stars of the game
- An exclusive FIFA World Cup 2026 final watch party for invited guests
- A FIFA Museum showcase featuring historic memorabilia, football-inspired art exhibitions, and personalised kit creation experiences
- FIFA Talks, a platform for keynote speakers, panels, and discussions featuring influential voices from football, business, and culture
- Daily appearances of the FIFA World Cup Trophy from 20:00 to 22:00
Across four days of curated content and experiences, FIFA House will celebrate the power of football to connect people, inspire communities, and bring together leaders from sport, business, and culture at the culmination of the biggest FIFA World Cup in history.
Photo: Eyoel Fassil